Protect Your Digital Privacy By Linda Rink, President, RINK Consulting
/Most of us are spending more time online than ever before. While we would like to think that our browsing habits are totally private, unfortunately that’s not the case -- we leave an unwanted trackable digital footprint behind on social media and websites. As a researcher, I am of course keenly aware of this.
In a recent survey with over 1000 U.S. consumers conducted by Integral Ad Science, 89% of the respondents said online privacy is important to them. Yet only 62% said they cleared their browser history in the past month, and only 53% cleared their browser cookies. (Integral Ad Science, “Data Privacy and Contextual Advertising.”)
Perhaps we could all use a refresher reminder on how to protect our digital privacy.
Here are 10 steps you can take yourself:
Delete old e-mail, shopping or social media accounts.
Clear your browser history often (I do it every day).
Clear cookies as well, except for designated “keepers.”
Adjust your privacy settings for your web browser, online apps, and social media accounts.
Unsubscribe from unnecessary mailing lists.
Use “privacy” or “incognito” mode when browsing online.
Keep antivirus software up to date.
Use strong passwords and change them often.
Use an ad-blocker when browsing online.
Consider using a separate e-mail strictly for online shopping and potential spam offers.
And of course, don’t post personal information online unless absolutely necessary and if you know the site is secure.
I would be happy to discuss your information needs or answer your research questions. Contact me at lrink@LindaRink.com.
